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How will my campaign develop over the course of the next year?
Xylemark uses a phased quarterly
approach to continually market your website over the course of
the year. Upon accepting our proposal, Xylemark provides a
comprehensive marketing plan of the work that will be performed
specifically to fit your needs over the contracted year. For a
general synopsis of our phased approach please refer to the
Service Overview page.
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What is a Search Engine?
A search engine is an online database of websites
that allows Internet users to search for information by "Keywords". Keywords
are words that Internet searches use when looking
for information on a specific topic. For example, the words
"grad schools" would likely be used when looking for information
on continuing post-secondary education.
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What is a Directory?
Directory submissions are just one way to establish your
site popularity and reputation. Like search engines, directories
enable the user to access information on a specific industry.
However, directories are different than search engines because
they list sites not pages. Therefore, it is important to list a
quality homepage. Xylemark ensures submission to valued
directories that will provide reputable links to your site.
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What data do you report to me about my
website rankings?
As a client
of Xylemark Internet Marketing, you will receive detailed
monthly reporting. With each report, Xylemark will analyze your
statistics and provide recommendations of how to get the most
out of your marketing dollar. Our analysis will include how
visitors navigate through your website, conversion ratios,
revenue, and search engine placement in both paid and natural
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What is PPC or Pay Per Click?
Pay-Per-Click advertising is the quickest way to establish
an immediate presence on the various search engines, such as
Google, Yahoo and MSN. Unlike natural ranking, the advertiser
pay’s for valued clicks to an existing site based on an agreed
price for each keyword. Also, spending for this type of
advertisement can continuously increase for major competitive
keywords in your industry. However, when done correctly, by a
professional marketing company, you have the ability to control
conversion, click through rates and ultimately, revenue.
Xylemark has the expertise and knowledge to get the most out of
your PPC campaign.
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Are all search engines the same?
Each search engine has slightly different behaviors and
characteristics. They have diverse algorithms that determine
what web pages will rank higher than others. Xylemark’s team of
professionals creates test studies to outline how the search
engines algorithms work. As technology advances, so do search
engines and their algorithms. Ranking naturally in search
engines will
increasing become more difficult.
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How often can we update keywords? Are
we limited to a certain amount of keywords?
With Xylemark’s phased approach, our team re-evaluates ranking
and the performance of the specific keywords in your industry.
If certain keywords aren’t performing to our liking, then
Xylemark will revamp the existing pages on your site. Each phase
allows a sufficient amount of time to evaluate how your site
will rank in the natural listings. It’s vital to get the highest
return on investment (ROI) for any keyword.
On any givenpage, Xylemark optimizes for 2, at the most 3,
keywords that are industry specific. It is imperative that each
page is optimized for targeted natural ranking. As content is
built to the website, more pages will be optimized for
additional keywords.
Pay-per-click campaigns work a little differently. Additional
industry specific keywords can be added anytime with ranking
controlled. Unlike natural optimization, the amount of keywords,
in any given campaign, is limitless.
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Are there particular keywords that are
better than others?
Xylemark carefully chooses what keywords will drive traffic and
convert visitors to customers. It is better to target industry
specific keywords for your website. For example, if you have a
vacation rental in Hilton Head, South Carolina. Using the
keyword “South Carolina Vacation Rental” would not be as
beneficial as “Hilton Head Rentals” or “Hilton Head Vacation
Rentals”. Our team ensures the keywords established are analyzed
and chosen to guarantee revenue.
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How do you get your site in the top 10
rankings?
There is no
immediate way to rank naturally in the various search engines.
It takes time, money and patience. Hiring a sound optimization
company, implementing established links with reputation and
optimizing specific pages for relative keywords will ultimately
create the ranking desired. Xylemark has the technology and
experience to control natural ranking through optimization.
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Will my website stay at the #1 position?
There is no guarantee that a website will stay at the #1
position. In order to deliver the best possible results, search
engines are continuously reindexing websites. In addition,
search engines often tweak their algorithms that ultimately changes the order of search results. These algorithms are
closely guarded secrets that require ongoing research and
analysis to achieve high rankings. Xylemark's team of SEO
professionals have the knowledge and expertise to evolve with
the search engines. Ultimately, keeping our clients on
top.
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How long does it take to see results?
The most effective marketing campaign typically takes 2-3
months to achieve rankings in natural search listings. Building
a websites popularity is labor intensive and requires planning,
research, link-building, optimization and adding content pages. Search engines
determine the ranking of a website after it has been indexed. The timing and frequency is random and unpredictable.
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How does the Search Engine find websites?
Every search engine finds websites from different data
sources. A typical search engine results page has three major
components: crawler-based listings (organic listings), sponsored
listings, and directory listings. The databases that drive
organic search results primarily contain pages that are found by
Web-crawling spiders. Some search engines offer paid inclusion
and trusted feed programs that guarantee the inclusion of
certain pages. In addition to natural listings, pay-per-clicks
guarantees a websites visibility. Advertisers place bids
on specific search terms
and when users search those terms, the advertiser’s ads are
returned with the search results. Directory listings come from
human-edited Web directories like LookSmart and Yahoo!
Directory. These websites are determined by unpaid and paid
submissions to the directory by the website owner or Search
Marketing firm.
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What is a "Spider"?
Crawler-based search engines, such as, Google, Yahoo and
MSN, depend upon special programs called robots or spiders.
Spiders crawl the Web, following one link after another, to
build a large database of Web pages. Each search engine’s
spider uses its own unique algorithm, or formula to determine
the order of search results.
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What is Search Engine Optimization?
Search engine optimization (SEO) is neither art nor science. It
is a craft that requires the experience and ability to make good strategic decisions at each step. The
process includes detailed research to identify words and phrases
that a searcher might use to find what you offer. Other important factors in SEO
are website design and structure, link building, keyword
placement, keyword density, copywriting and page layout. The
entire process is designed to get a website indexed, and
ethically ranked.
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What do you mean by Search Engine Friendly?
What happens when a spider cannot crawl your site? Your site
won't be seen by search engines. In turn, your website will not be found
by visitors. There is a limit to what search engine spiders can
crawl. Xylemark knows the intricacies of website design and
content that will please search engines spiders. The more a site
is crawled, the more visitors we can bring to your site.
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Why might I need to have extra elements added to my website?
Website's can and do get dated when new elements are not
added. This will hurt your website's ranking and visibility.
Improving your website's ranking depends on adding new elements
and keeping your content fresh. Xylemark will give you specific
solutions to continually improve your ranking and keep your
website at the top of Natural Search Listings.
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Why don't I just do the work myself and save money?
You can do the work by yourself and save money in the short
term. Do you have the time to continually research how search
engines are changing their processes and how search engine
optimization is evolving in an exponentially increasing
competitive market? Do you want to be at the top and remain
there for the long term? Then you need to hire a professional
SEO company, like Xylemark, that will ensure top rankings and
persistently work to place you at the top.
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What is Search Engine Spamming?
Search Engine spamming is a practice using deceptive techniques
to manipulate search engines in giving a higher ranking to a
site. Search Engines are frequently changing their algorithms to
stop spamming and deliver the most relevant search results to
users. Xylemark believes in natural search engine optimization.
Overall, your website will ranking higher and drive more
qualified traffic.
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