In years past, people researched available real estate in papers, visiting a real estate agent, or simply driving around town seeking out For Sale signs.  With the advent and incredible saturation of the internet into society, newspaper listings and brokerages are quickly losing their hold on the real estate market. 

People now turn to their computers for information regarding most real estate information.  To stay ahead of the competition, you need the perfect real estate idea.  Xylemark is the only solution for targeting online visitors that will convert.

How does this affect the real estate market?  Well, there’s good news and bad news.  The bad news is that tried and true advertising methods don’t go as far as they used to.  With a world of options at their fingertips, potential customers have an easier time of searching through multiple listings, researching many more available realtors and homes. 

The good news?  The potential market of qualified home buyers able to see your listings and services is much greater than it once was.  You are also given the opportunity to showcase yourself in a more complete way.  Instead of a single listing in the newspaper, real estate websites display pictures, descriptions, floor plans and detailed contact information.  The task you face is how to reach those potential customers.

It might seem pretty cut and dry, but there are numerous competing websites out there.  When considering your options for an online presence, there are several important factors to consider:

• Who is my market?
• Who is my competition?
• How do I get myself noticed?

Here is how Xylemark’s real estate marketing idea begins.  The absolute first thing you need to consider is who you’re trying to reach.  Are you trying to attract seller, buyers or create listings? 

Different homes attract different people.  Someone looking for an in town, moderately priced home might be more concerned with price.  Someone looking for something outside of town might be interested in how close the home is located to major highways for an easy way to get to town when needed.  There are many combinations of wants and needs potential customers have, and it’s your our job to help you fill those needs.

Part of the research stage is deciding who your competition is.  For instance, let’s suppose you are a real estate agent in Dallas, TX.  A potential customer is searching for a listing in their area and simply types in “real estate,” it’s near impossible that a relevant link will appear.  Mostly, they’ll find generalized links such as realtor.com or century21.com.  However, several searches later, “Real Estate Listings Dallas” will bring them to a group of links much more useful for their purposes, and closer to where you want to be ranking.

Once you’ve decided who you’re marketing to and who you’re up against, the magic begins.  A Xylemark account executive will work with you to research what word combinations are searched for in the most popular search engines each day.  We’ll compile our data, define a plan of attack, and implement the changes necessary to acquire top rankings across Google, Yahoo and MSN searches.  This includes revamping your site to be more desirable to the search engines, with coding, meta tags, content and links. 

Xylemark provides extra options as well.  We suggest employing a supervised PPC campaign, to get immediate results, while we build up your website to naturally draw in hits from the three major search engines.  Xylemark also provides a tracking service, which allows you to watch the rise of hits on your website.  We provide a monthly progress report, so it’s easy to keep track of

If you don’t yet have an online presence, and by that I mean a website, Xylemark can help you get started right.  There are strict rules that the 3 major search engines follow regarding newly posted websites.  We’ll guide you in the right direction to get ranked out of the ‘sandbox.’  We’ll even help you find a web design specialist, if needed.

In today’s competitive real estate market, it is vital to have a strong online presence.  And the sooner you get started, the sooner you can begin meeting new clients and making sales.  Contact a Xylemark account manager today for your free evaluation proposal, and get started on the path to real estate dominance.  Let Xylemark put your real estate marketing idea into action today.